Bond No. 9

Perfumery has always been about head-turning. For the first time in fragrance history, a full-blown fragrance collection pays homage to a great city. Named in honor of its headquarters boutique at 9 Bond Street in Noho, the city it celebrates is none other than New York.

The Bond No. 9 collection which includes women's, men's and unisex eaux de parfum—has a dual mission: To restore artistry to perfumery and to mark every New York neighborhood with a scent of its own. Each fragrance represents a specific downtown, midtown or uptown locale or a citywide sensibility. While each Bond No. 9 fragrance is unique, all share something in common with the city in which they were created: They have an edge. From the most audacious to the wittiest and most whimsical, they all convey a courage and gutsiness that captures the uncompromising spirit of this grand-scale, fast-paced, hard-working, hard-living kaleidoscopic city.

Bond No. 9 is what happens when a French perfume expert, Laurice Rahmé, a 25-year resident of New York, turns her uncompromising, opinionated nose to her adopted city. Steeped in the art of 20th century Paris perfumery, Rahmé has sniffed out the city and developed a series of scents as tone-poems that smell of the dreams, the longings, the mystique, the energy and the spirit of New York City—the new world capital of beauty and fragrance.